UX Research
Enhancing the Gift-Shopping Experience: A UX Case Study for e-Commerce
This case study delves into the nuanced journey of gift shoppers at Pandora, the world's premier jewelry brand with a significant global online footprint. With gift shoppers representing over 60% of Pandora's user base, understanding their needs and behaviors presents a substantial opportunity to elevate conversion rates, enhance the Net Promoter Score (NPS), and drive corporate growth. Through detailed exploration and analysis, this research uncovers actionable insights aimed at refining the gift-shopping experience, thereby facilitating not only immediate business benefits but also accruing valuable insights from new user interactions.
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